GOOGLE ADWORDS

 Adword is the online advertising product of search engine giant Google. Total revenue of the Google ad word is around 50 crores (up to 2012).Adwords pay its  publisher on the concept of  pay-per-click (PPC).Ad word  was  initially launched in MYSQL database engine and later switched to oracle ,which slowed down the process .Hence it returned to MYSQL. Google ad words pay its customer in U.S dollars. Adwords not only includes text ad and it includes graphical ads, banner, and pop-up ads. This  Google ad words played important  role in developing online advertising , Which is one of the widely preferred media for advertising their products and services.